Overview
Company: Saint Louis Fashion Week /Alive Magazine / Saint Louis Fashion Fund
Role: Assistant Director / Creative Producer
Duration: 4 months
Saint Louis Fashion Week
As Assistant Director and Creative Producer at Saint Louis Fashion Week, I helped bring to life one of the Midwest’s most influential and ambitious fashion events. Founded in 2006, Saint Louis Fashion Week serves as a platform that connects national fashion talent with Midwest audiences while giving local designers the tools and spotlight to launch their careers.
The week-long celebration was no small feat:
10 days. 36 regional and national designers. 70 models. 22 retailers.
20+ runway shows. 10 venues. Countless moving parts.
I worked across the full scope of production, from model casting and show direction to creative decisions around lighting, sound, branding, and signage. I helped elevate the audience and designer experience alike, ensuring each moment, from backstage to runway, was seamless, inspired, and unforgettable.
Designer Showcase at Union Station
One stage. Multiple visions. All eyes on the prize.
As Assistant Director of the Designer Showcase at Union Station, I worked behind the scenes to bring this competition style runway event to life.
An abundance of up-and-coming designers present their lines to the St. Louis Fashion Fund panel, a group of buyers, marketing professionals and magazine editors. This panel narrows the group of aspiring designers down to the top five, who then have the opportunity to display their work in a runway show for the public. Sponsored by St. Louis-based shoe brand Caleres, the ‘Caleres Emerging Designer Award’ is a $25,000 cash grant given to the top designer.
Alive Magazine + STLFW Magazine Fashion Editorial
Page to runway. Runway to page.
As Editorial Stylist for ALIVE Magazine during Saint Louis Fashion Week, I helped shape the visual language of the city's most stylish season.
From concept development to styling, I led the production of editorial stories that captured the week’s spirit, rooted in local talent. The ALIVE fashion issue dropped during Fashion Week, acting as both a celebration and a style forecast.
Project Runway at Fox
Project Runway Alumni
As Assistant Director for this standout show, I helped bring the glam and drama of Project Runway to life on one of the city’s most iconic stages.
Working behind the scenes at The Fabulous Fox Theatre, I coordinated with an all-star lineup of alumni, Laura Kathleen, Michael Drummond, Casanova, Anthony Ryan, Joshua McKinley, April Johnston, and Viktor Luna, to deliver a show as polished as it was electric.
From backstage flow to final walks, I ensured every detail hit the mark.
Industry Night on Washington
One night. All eyes on the future.
Creative Producer of Industry Night, a multi-event experience spotlighting fashion’s next wave. Hosted by none other than the founder of New York Fashion Week, Fern Mallis, from the luxe Buyers Lounge to the buzz of The WOW presentation and Emerging Designer Showcase. I designed in detail, from the Skinny Girl cocktail hour kickoff to the final walk.
Designers: Samantha Pleet, Eva Franco, Wai Ming, Laura Kathleen, and Jennifer Chun.
Presentations: Blue Bird Apparel, Paulie Gibson, Genevieve Cortinovis, and Suzanne Lay.
Rungolee Fashion Presentation & Luncheon
One home. Many women. A living story of style.
As Creative Director and Producer, I brought the Rungolee Fashion Presentation & Luncheon to life, from concept to creation.
Held at the stunning home of designer Anjali Kamra, founder of St. Louis label Rungolee, the experience unfolded across three acts:
A fashion presentation staged as intimate vignettes throughout the house, each room telling the story of a different female archetype. Guests sipped cocktails as they wandered, pausing to take in the styling, mood, and essence of each scene.
In the garden, a lush luncheon brought together influencers, including Fern Mallis - founder of New York Fashion Week, for an afternoon of conversation, community, and beauty.
The day concluded upstairs in Anjali’s studio, where guests browsed and shopped the Rungolee collection in the very space it was dreamt up.
