Overview
Fashion Projects
From concept to creation, my fashion work spans creative direction, styling, production, and photography, each project rooted in storytelling and driven by a deep love for design, culture, and craft. Whether developing editorial campaigns, directing runway shows, or capturing intimate moments behind the lens, I bring a collaborative spirit and an eye for detail to every stage of the process.
These projects reflect my passion for shaping fashion narratives that are expressive, intentional, and visually impactful, whether working with emerging designers, global talent, or iconic institutions.
Pat McGrath Labs x Holome – AR Experience Concept
I pitched an immersive AR campaign concept to Pat McGrath Labs in collaboration with Holome, an augmented reality tech company. The idea? Tokenised AR gods and goddesses, each one inspired by McGrath’s bold, divine aesthetic, geo-tagged across London. Users would explore the city like a digital treasure hunt, unlocking tokens by discovering these virtual deities. Each token could be redeemed for exclusive Pat McGrath products and discounts, blending beauty, mythology, and tech into a boundary-pushing brand experience rooted in exploration and play.
King Kong Magazine – Art Direction & 3D Design
Before AI and the metaverse went mainstream, we dared to imagine the future. For this speculative fashion editorial in King Kong Magazine, I served as Art Director and 3D Designer, collaborating with photographer Jamie Simmons to craft a visually arresting narrative that blurred the line between the physical and the digital. The shoot fused surreal styling, futuristic concepts, and custom-designed 3D environments to explore identity, embodiment, and transformation in virtual worlds.
Chloé Accessories Campaign
As Art Director, I brought a playful touch to this Chloé campaign, using a hand model and expressive gestures to let each accessory tell its own story. Minimal backdrops, bold composition, and a wink of humour turned every shot into a moment of personality and charm.
Photographer: Joakim Blockstrum
Alive Magazine Art Direction & Editorial Stylist
For Alive Magazine, I served as Art Director and Editorial Stylist, shaping fashion editorials that brought a touch of opulence to the style of the Midwest girl. Confident, grounded, and effortlessly cool—each story celebrated her unique spirit. From creative concepting to final styling, I curated visual narratives that balanced luxury with authenticity, making high fashion feel right at home in the heartland.
Magpie Kids Luxury label
Mack & Co. – Photographer & Design Consultant for Magpie Luxury Outerwear
I worked closely with Mack & Co. to help shape and launch Magpie, a new luxury outerwear line for children. As both Photographer and Design Consultant, I was integral in translating the brand’s vision into a visual language that resonated with its high-end, sophisticated audience. From the design phase to the final product, I contributed to both the creative direction and the photographic narrative, capturing the essence of Magpie, stylish, premium, and built for the next generation. The collection reflects a balance of refined design, durability, and timeless appeal, all while maintaining a playful spirit that connects with young fashionistas.
First carosel below: Mood launch images
Second carosel: Marketing images
