Overview
Company: Linking Realities / Union Avatars
Role: Chief Creative Officer (contract)
Duration: 5 months Team: Creative team of 3d designers, dev, marketing, graphic, and motion designers
Reimagining Virtual Identity
We put the individual at the centre, because identity is everything. This strategy celebrates creativity, diversity, and imagination, empowering people to express who they are through their digital avatars.
Union connects creators and virtual platforms in an open ecosystem where interoperability, creativity, and identity come together. It’s more than access, it’s ownership, expression, and connection. A more inclusive, expressive metaverse starts here..
The Work
Meet The Faces of Union Avatars
Generative AI Meets Identity Design
When generative AI hit the mainstream at the start of my work at Union, I saw more than just a trend, I saw an opportunity. Joining Union Avatars at this pivotal moment, I harnessed AI to create a diverse cast of characters that reflected the global community we were building for.
By carefully seeding and refining the models, I generated realistic, culturally representative faces, avatars that felt authentic, yet weren’t tied to any one individual. This approach not only celebrated diversity but also allowed us to own the visual identity of our avatars fully, creating unique digital humans that could scale across brand storytelling, marketing, and product integration.
Five avatars. One bold statement.
Designed to embody the spirit of Union - diverse, expressive, and unapologetically individual. Identity, reimagined for the metaverse.
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Platform Redesign
New look. New flow. Same mission.
Rebuilding the platform from the inside out - sharper UX, smoother journeys, and a visual identity that puts users front and center.
Building a Digital Marketplace
Not just avatars. An ecosystem.
We laid the foundation for a thriving digital marketplace, connecting creators, collectors, and platforms in one seamless, interoperable space.
Celebrating Digital Fashion Designers
Powered by creators. Built for expression.
We partnered with Volds to launch an immersive fashion awards experience, spotlighting digital designers from around the world and celebrating the future of digital designers in virtual spaces.
Fashion Meets the Future
I initiated and led two landmark partnerships that brought high fashion into the virtual world. From securing early talks with Mango, culminating in their investment in Union Avatars through Mango StartUp Studio, to launching a couture collaboration with designer Theresa Helbig, I helped position Union at the intersection of style, innovation, and identity.
Theresa Helbig, Virtual Twin
Haute couture, now in the metaverse
In collaboration with Theresa Helbig, we digitally twinned her iconic studio and latest collection, bridging the world of high fashion with the boundless creativity of virtual design.
Outcome
Scaled API integrations from 20 to 120 connected platforms.
Grew registered users from 300 to 15,000 during tenure.
Successfully positioned Union Avatars as a leading Avatar-as-a-Service platform and innovator in digital fashion, now with 65,000+ users, 500+ platform integrations, a robust creator community, and a growing digital marketplace.
”Tina Davis, chief creative officer of Union Avatars, added that photo-realistic representational avatars are used in industries where it is crucial to present oneself as they are in real life. “These fields are typically those of medicine, business, education and travel,” she remarked. However, Davis noted that the gaming industry is starting to witness broader use cases as more people adopt their virtual identities.”
- Cointelegraph